A book trailer says a thousand words. Use Biteable's online video maker to wow your viewers and turn them into guaranteed readers. Most book trailers aren't very good. Actually, that's being generous. Most book trailers are lame. They're boring and insulting to the reader, because they fail to. Adapted from the term movie trailer, a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence.
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For this Book Trailer Thursday, here's something a little bit different. The Second Newbery Film Festival is an annual video contest in which. saw some of the best book trailers ever made from both big publishing houses and indie authors. It seems like every year the industry. One of the things Reading Activists love doing is creating book trailers. We've been looking at what makes a good one and here are our top six tips.
What motivates them?
What inspires them? Where do they find their next books to read? Create a profile of your typical reader and craft your book trailer accordingly. A book trailer should highlight your book's hook—it's what makes your book unique from all of the others in the marketplace and will attract readers.
You should be able to define the hook in a brief headline or sentence. Concentrating on expressing this hook will keep your book trailer focused and simple, instead of muddled with too many details.
In an effective book trailer, you don't need to summarize your entire novel nor do you need to express the lesson of each chapter of your nonfiction book. Knowing the hook is helpful in all aspects of writing, publishing, and marketing your book. A powerful hook lays the foundation for a great book trailer. People have short attention spans when it comes to online content. Keep that in mind when creating your book trailer.
An effective book trailer should be thirty to ninety seconds in length. Viewers may tolerate longer book trailers depending on how and where they are viewing it.
For example, people visiting your website may be more likely to watch a longer video than those who see your book trailer linked from Twitter. Consider creating a short and long version of your book trailer if the short format seems too constricting.
The benefit of using video to help promote and sell your book is that you can use powerful imagery to express the tone of your book. But with this great opportunity comes the risk of setting the wrong tone.
One way to ensure you set the right tone is to rely on high-quality, professional photos, graphics, and videos. Knowing how to incorporate these elements takes an eye for design and knowledge of the latest trends and software, so consider hiring a professional.
If you want to be featured in your video, be aware of how you appear on camera, including what you wear, how you speak, and the location. When you create a book trailer using mostly text and images, music can be the ingredient that pulls it all together and helps set the tone in your book trailer.
Additionally, you may include voiceover in your video. The key to an effective voiceover is not only what is said, but how it's said. Find the right voice for your book, whether the voice is dark, soothing, or energetic. You don't need to use your own voice. Voiceover, like acting, takes skill and expertise.
Viewers know when someone's voice sounds natural or sounds like they are reading words from a script.
Call to Action When creating an effective book trailer don't overlook the importance of a call to action. The call to action should appear briefly at the end of the book trailer and direct the viewer to the next step. In most cases, you want the viewer to download your book.
Simply include a closing screen message briefly stating where to download the book such as "Available on site.
Distribution The last element of an effective book trailer is distribution, which is key to your video's visibility. Once you have your finished video, upload it to the major online video websites such as YouTube and Vimeo. Next, utilize your platform to increase the visibility of your video. Embed your video on your website and blog. Share your video through social media accounts such as Facebook and Twitter.
Ask other bloggers and experts in your network to share your video or post it on their websites. We encourage year olds to use the library, volunteer, and inspire others to read. Your donations will go a long way to helping us improve young people's literacy. Find out how to give here. Write a script Don't just use the jacket copy. Start strong You want to grab people's attention from the beginning so you need to start with something engaging.
Keep it steady There's nothing worse than a film that's been made with a shaky hand. Simple ideas are sometimes the best Using too many different elements can make a book trailer confusing and hard to watch. Don't just summarise the plot You don't want your trailer to be boring, so try not to summarise the plot. Choose music carefully Copyright is an issue when it comes to using someone else's songs in your trailer. And here are some of our favourites Get Involved Share your book trailers with us on Facebook and twitter.